INDYCAR CASE STUDY

The apparel graphics for lndyCar were brand less, inconsistent, and resembled other sports, like NASCAR, dirt track racing and even football. It was not received well by the drivers, fans, nor executive management. Designs were not getting approved nor seen as being very creative. 

First, create a consistent look, with graphics that will resonate with the fans. The graphics needed to convey what lndyCar was in the past and what it is in the present. To achieve this required extensive research and we had to divide lndyCar's brand into three separate categories, each with their own distinctive looks.