AT&T CASE STUDY

AT&T desired more customization of the branded merchandise and promotional items. This included, but not limited to, apparel items on the employee web store, the corporate attire for executives, as wells the retail store uniforms. We were asked to be part of the RFP to replace the current vendors. 

First, we needed to know more about AT&T than they knew about themselves. We started by doing a deep and thorough dive into their DNA, finding out who they were and what they were about. Next steps, set about to create authentic original graphic apparel and uniforms that resonated with employees and executives. All the while reinforcing their brand by telling the story of AT&T's over 100 year historical legacy. Reminding everyone along the journey that AT&T was "The Original" telecommunications company in the world and that they invented the industry.