DALLAS COWBOYS CARD COLLECTION CASE STUDY

The Dallas Cowboys Pro Shops were looking for an impactful campaign to help drive customers to their stores for fourth quarter sales. They wanted something they could launch on "Black Friday"that would add incremental revenue to holiday sales and also generate fan engagement on social media with new product and gift with purchase giveaways. 

We decided to expand on a tee shirt graphic that had just been created for our fall product line. The graphic was designed to look like a vintage 1970's era trading card and featured Hall of Fame Cowboys quarterback, Roger Staubach. The expansion would now include iconic Cowboys players that spanned their entire history. Each player's card design would reflect trading card designs from the era's they played in.